The ABSA National Boat Show

This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in it's five years of existence, with both exhibitor and visitor numbers increasing dramatically. Absa, the main sponsor, is known for it's impressive brand presence, and this event was no different. Right Stuff played an important role in the conceptualisation, production and activation of the Absa sponsorship. We managed all aspects of Absa's participation in the show, which included exhibition stand design and creation, venue branding, catering and placement of items such as luxury boats and vehicles.
We are honoured to mention that Absa won The Most Innovative Stand award and would like to thank those involved for their contribution toward making the show such a success for Absa.