Thursday, May 18, 2006

RIGHT STUFF HAS THE RIGHT IDEA WITH THE DART AD


The Dart Ad is one of our latest products and it certainly has taken off with a bang. The product was officially launched in October 2005 and had an amazingly positive response. In just seven months it has become the most popular item in our product range.

We believe that this patented product is going to have a massive impact on the portable event branding product market throughout the world and South Africa. It is 100% South African-made and invented. Quite simply, it is new and exciting, has much more branding area than other competitive products such as the Telescopic and the Teardrop, and features constant movement which makes it eye-catching, attracting people’s attention. As the Dart Ad has three panels, there is no down side such as one-direction viewing. It can be placed up and down in less than five minutes, is guaranteed and comes in an attractive purpose-designed black bag with instructions sewn into the bag.

The Dart Ad is three-dimensional and can be used indoor and outdoor with additional stands available on order. It can also be mounted onto buildings and fences in a similar fashion to the Teardrop and the Windcheater. The product has a total branding area of 3.6m square and stands 2.5m high on the spike which must be placed fully into the ground to allow the Dart Ad to operate at it’s optimum. All prints are digital dye sublimation or silkscreen, allowing for full colour designs, and once the hardware has been purchased, the dart fins can be easily replaced at approximately one third of the price of the complete unit.

The Dart Ad was used very successfully at the A1 Grand Prix in Durban. Six hundred units were placed around the track and proved highly effective for our client. The event was televised and photographs were published in newspapers and magazines. The Dart Ad featured in varying degrees in many of these media releases.

We have now introduced the Mini Dart Ad, aimed specifically at the Estate Agent market. Standing at approximately 1.2m high, it can fit almost anywhere. But it’s not just for selling property; this mighty atom is ideal for banks and hotel receptions, travel agencies – wherever you want! It’s lightweight and folds into a slim bag, so portability is the keyword. What’s next, you may ask? We intend to bring out a larger version in the coming months, which will consist of two systems rotating in different directions to each other to create maximum impact for your brand. The Dart Ad and the rest of the Right Stuff product range can be viewed at www.ritestuf.co.za.

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